** Coke SFX Beat with Hip-Hop groove mp3 ** ** Coke SFX Beat with R&B groove mp3 ~ Essence Fest 2018 ** We gave them customized, unique ringtones like this… Well, across the entire Essence Festival weekend – July 6th, 7th & 8th – we recorded over 300 unique beats!Īnd gave the consumer more than a “Coke and a smile”. “Special Ed” Pepper and “DJ-HB” Harold Bonner hard at work, Essence Fest 2018Īccomplished, yet retired, civil engineer (audio savant and all-around tech-head) Ed Pepper, along with college student (and aspiring DJ) Harold Bonner agreed to saddle-up for the ride. Kind of like Tom Sawyer’s summertime tale of talking his comrades into helping him paint the fence, within a few phone calls I’d lined-up my summer vacation posse. Like I said, I wasn’t quite sure what to make of the gig. The beats would be then recorded to computer, saved as mp3s, and then sent to the consumer’s email address, allowing her to then save it to her phone, and even use it as her unique Coke-Essence-Fest ring tone. Put together a team of audio engineers to man two recording studio booths at Essence Fest to engage and embrace the consumer by helping her to record unique beats on drum pads using Coca-Cola sound effects! Yours truly, in specially designed Coke recording booth, Essence Fest 2018 Team Epiphany, as it turns out, handles some pretty hefty clients, like HBO, Nike… and Coca-Cola and they had their sights set on making some “noise” for Coke within the Convention Center for this annual epic summer extravaganza. Samantha Whidby, project manager, had found my website via a Google search, and was looking for some help at Essence Festival 2018. When the early June call came into my Airlift Productions Studios from a “Sam” at NYC’s Team Epiphany, I wasn’t quite sure what to make of the proposed job. ![]() ![]() With all due respect to Jada, Tiffany, Regina, and the Queen, a “Girls’ Trip” this wasn’t! Not as crazy, foul or funky, but what a trip it was. Here in 2022, as New Orleans welcomes ESSENCE FEST back to town after a lengthy hiatus (thx for nothin’, Corona), I’m re-posting this rather unique blog from a summer that’s only four years ago…although it seems like a lifetime ago, ya know? Someone cue-up Gloria Gaynor’s ‘I Will Survive!’ (Thank you, Mr. Airlift Mike Essence Fest Tweet July 2018
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